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We’re empowering practices to transform patient care

Our mission is to enable people to live their healthiest lives and provide easy access to high-quality, affordable care.

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How we got started




Austin, TX

We began our journey by falling in love with a problem: how to better empower doctors and dentists to serve their patients beyond the constraints of traditional insurance. Managing memberships and subscriptions was far more complex and time-consuming than it should be, a realization born from our own experiences. Existing tools were either too expensive or too complicated, and none understood the unique needs of a growing business. We knew there had to be a better way.

Today, Subscribili stands as a testament to our hard work, dedication, and belief in the power of community. We have grown from a bootstrapped startup to an innovative membership platform, helping thousands of healthcare providers across various sectors to streamline their subscription management processes.

We remain committed to innovation, listening to our users, and striving to make Subscribili the best it can be. We are grateful for the trust our community has placed in us and excited about the future as we continue to grow and evolve. We are dedicated to collaborating with our users to develop cutting-edge products and providing unparalleled support to help them achieve their goals.


Raised & secured in seed funding


In recurring payments processed to date


Total practices across 50 states

Meet our leadership team

With a unique blend of finance, technology, and healthcare leadership, along with our personal experiences, we offer a fresh perspective on transforming the status quo.
Sudha Vetri
Sudha Vetri
Founder & CEO
Balu Natarajan
Balu Natarajan
Co-Founder & CFO
Joseph Brown
Joseph Brown
Co-Founder & CTO

Board of Directors & Advisory Board

Frank Massino

President - Darby Group

Krishna Raj

Founder & CEO - SupportLogic

Gokul Rajaram

Business Helper - Firebolt Ventures

Brian Colao

President - Dykema

What we stand for

Our vision is to revolutionize healthcare delivery by empowering providers to offer patients accessible and affordable care. We aim to ensure predictable and stable revenue through innovative methods that reduce reliance on traditional insurance models.

Integrity - Do the right thing

Doing the right thing, even when it's hard, sets a high ethical standard for the organization.

We prioritize listening and evolving together, ensuring that all perspectives are heard and valued. This enhances teamwork and drives innovation, crucial for adapting to the rapidly evolving healthcare landscape. Our collaborative approach enables us to create solutions that truly reflect the diverse needs of our community.

We welcome contributions that differ from our own, embody mutual respect, and celebrate the success of others as if it were our own. This approach is integral to promoting a work environment that values diversity, equity, and inclusion, fostering respect and inclusivity across all levels of our organization.

By fostering a culture of learning, teaching, and growth, we empower our team to challenge the status quo and stay at the forefront of healthcare innovation.

Being kind, embracing vulnerability, and being open to feedback are crucial for building trust and fostering positive relationships. By welcoming different opinions and being willing to admit when we are wrong, we create a supportive environment that values growth and honest communication.

Focusing on impact and engaging in difficult conversations are crucial for driving change in the healthcare system. By anchoring ourselves in the 'why,' we ensure that growth and meaningful progress remain at the heart of our endeavors, effectively navigating challenges to foster positive transformation.

Being transparent, honest, and bringing your whole self to work are key to building trust and fostering a positive work culture. By telling things as they are, we encourage an environment where everyone feels valued and trusted.

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What Drives Us

Life-changing work. It’s what motivates us every day to deliver for our customers, members, and partners.

Careers & Culture

We’re a team driven by a mission, bringing our diverse backgrounds as engineers, designers, actuaries, and operations experts to build products that help people when it matters most.

Our Offices

Austin, TX, USA

5900 Balcones Dr, Austin, TX 78731, United States

Bangalore, India

No 656, Hosur Sarjapur Road, HSR Layout Sector 2, Bangalore, Karnataka 560068, India

Press Releases


Subscribili Secures $4.3M in Seed Funding to Revolutionize Dental Care Industry

Read More

Vyne Dental Partners with Subscribili to launch Vyne Dental Plans


How is Subscription-Based Healthcare Transforming the American Health Industry?