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— Our Mission

We’re empowering practices to transform patient care

Our mission is to enable people to live their healthiest lives and provide easy access to high-quality, affordable care.
We’re empowering practices to transform patient care

How we got started

FOUNDED IN

2021

BASED IN

Austin, TX

We began our journey by falling in love with a problem: how to better empower doctors and dentists to serve their patients beyond the constraints of traditional insurance. Managing memberships and subscriptions was far more complex and time-consuming than it should be, a realization born from our own experiences. Existing tools were either too expensive or too complicated, and none understood the unique needs of a growing business. We knew there had to be a better way. Today, Subscribili stands as a testament to our hard work, dedication, and belief in the power of community. We have grown from a bootstrapped startup to an innovative membership platform, helping thousands of healthcare providers across various sectors to streamline their subscription management processes. We remain committed to innovation, listening to our users, and striving to make Subscribili the best it can be. We are grateful for the trust our community has placed in us and excited about the future as we continue to grow and evolve. We are dedicated to collaborating with our users to develop cutting-edge products and providing unparalleled support to help them achieve their goals.

$4.3M

Raised & secured in seed funding

$2M

In recurring payments processed to date

500+

Total practices across 50 states

Meet our leadership team

With a unique blend of finance, technology, and healthcare leadership, along with our personal experiences, we offer a fresh perspective on transforming the status quo.

Sudha Vetri - Founder & CEOLinkedIn

Sudha Vetri

Founder & CEO

Balu Natarajan - Co-Founder & CFOLinkedIn

Balu Natarajan

Co-Founder & CFO

Joe Brown - Co-Founder & Head of ImplementationLinkedIn

Joe Brown

Co-Founder & Head of Implementation

Santosh Patel - Chief Revenue OfficerLinkedIn

Santosh Patel

Chief Revenue Officer

Board of Directors & Advisory Board

Frank Massino

President - Darby Group

Krishna Raj

Founder & CEO at SupportLogic

Gokul Rajaram

Business Helper - Firebolt Ventures

Brian Colao

President - Dykema

What we stand for

Our vision is to revolutionize healthcare delivery by empowering providers to offer patients accessible and affordable care. We aim to ensure predictable and stable revenue through innovative methods that reduce reliance on traditional insurance models.

Integrity - Do the Right Thing

Integrity - Do the Right Thing

Doing the right thing, even when it's hard, is an important value that sets a high ethical standard for the organization.

Grow Together

Grow Together

Collaborate openly and inclusively. Embrace feedback, diversity, and continuous learning.

Make It Matter

Make It Matter

Take initiative and drive meaningful impact. Stay curious, challenge the status quo, and always aim to leave things better than you found them.

What drives us

What drives us

Life-changing work. It’s what motivates us every day to deliver for our customers, members, and partners.

Careers & Culture

We’re a team driven by a mission, bringing our diverse backgrounds as engineers, designers, actuaries, and operations experts to build products that help people when it matters most.

Our Offices

Austin, TX, USA

Austin, TX, USA

9600 Great Hills Trl, Austin, TX 78759

Bangalore, India

Bangalore, India

2nd Floor, Olsen Spaces, 19th Main Road, 11th Cross Rd, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102, India

Subscribili

We're a health technology company building a platform to help underinsured Americans get the essential care they need at a reasonable price.

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The Subscribili Subscription Plans are not insurance, but a licensed treatment savings subscription plan offered through our offices. Subscribers in good standing with their annual subscription fee are eligible to receive transparent, subscriber-only discounts from the normal retail fees that participating offices typically charge self-pay patients for treatment. Plan details and subscriber savings are exclusive to participating offices and may vary by location. Subscribili does not make payments directly to care providers for services rendered to plan subscribers. Subscribers are obligated to pay for all care services, but will receive a discount on services rendered by participating care providers. The plan is not a qualified health plan under the Affordable Health Act. The plan does not meet the minimum creditable coverage requirements under MGLC.111M and 956 CMR 5.00. Discount Medical Plan Organization (“DMPO”) and plan administrator: Subscribili Inc. 9600 Great Hills Trl, Austin, TX 78759.

© 2026 Subscribili, Inc. All rights reserved.

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